How To Get Customers With Marketing Boost
The reality is, nobody can fall in love with you if they never meet you. So if you never give people a reason to try out your brand or enter that relationship with you, they don’t have a chance to become your raving fans. I’d like to discuss incentive based marketing.
If you’ve ever heard me talk at all before one of the biggest things I always say is you need to stop proposing on the first date? Basically, don’t just get in front of somebody and say: hey buy this from me.
I am huge fan of Marketing Boost!
If you haven’t seen our staircase marketing video, i encourage you to go back and watch that we’ll link it below. But that explains exactly what I’m talking about and how you build a relationship with customers, instead of just begging them to buy things from you. What incentive-based marketing is is giving people a reason to enter that relationship with you. The reality is, nobody can fall in love with you if they never meet you. So if you never give people a reason to try out your brand or enter that relationship with you, they don’t have a chance to become your raving fans.
It just won’t work. What we do is encourage our clients to offer an incentive that can be a free trial, a free product, free consultation, any sort of thing to where they can get to know you. I’ve often used the example. You don’t walk into a bar, find somebody. You see attractive and say: hey.
Will you marry me right? What you do is say: hey. Can I buy you a drink that is giving someone a reason to enter that relationship with you and basically, if I say yeah, you can buy me a drink. What you’re doing is buying five minutes of my time right, five to ten minutes, and at that point we decide if, where you like each other enough to take the relationship to the next level, that’s exactly what incentive-based marketing is you’re buying. Five to ten minutes of your potential customers time to see if they want to do business with you, if they want to come into the store, there are lots of different ways that you can offer an incentive.
We, like contests, we do a lot of contests. Uh, like I said, free trials, a free sample size of your product, a free consultation, there’s lots of different ways, but the main takeaway is you have to give somebody a reason to enter the relationship with you and that’s all incentive-based marketing is so. I want to know from you: what is your incentive? What is your free beer? What are you asking?
What are you giving to people to incentivize them to give you a shot drop it in the comments below.
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