Google Ads, the advertising platform of the tech giant, has just made an announcement that they are going to remove several features within a month. As a business owner or advertiser who relies on Google Ads to reach your target audience, it is important to be aware of these upcoming changes. In this blog post, we will explore the features that will be removed, their impact on your advertising campaigns, and what you can do to adapt to the new Google Ads environment. Let’s delve right in!

Upcoming Changes: Google Ads to Remove Multiple Features Within a Month

Introduction

Google Ads is an essential tool for businesses that rely on advertising for their growth and success. For a long time, Google has provided various ad forecasting features that help advertisers optimize their ad campaigns for better results. These features have been helpful, but with the ever-changing digital marketing landscape, Google is removing two of these features – Keyword plan ad group forecast and Keyword forecast – within a month.

This sudden change can significantly affect your advertising strategy. This article explains why Google is discontinuing these features, how it affects you, and what you can do about it.

Google is discontinuing Keyword plan ad group forecast and Keyword forecast features in Google ads

Google Ads is one of the most popular ad platforms around the world. It provides advertisers with tools to create, manage, and optimize their ad campaigns. Among these tools are forecasting features that help advertisers predict the performance of their ads. However, Google is discontinuing some of these features effective next month.

The Keyword plan ad group forecast feature predicts ad performance for ads with common keywords, while the Keyword forecast focuses on individual keyword performance. These features have been helpful for advertisers, especially when planning and optimizing ad campaigns. However, Google has cited the need to focus on more relevant data and features that will help advertisers make better decisions.

The discontinuation will affect the estimates of key metrics for optimizing campaigns

If your business relies on these features to forecast the performance of your ads and optimize your campaigns, their discontinuation can affect your campaign’s performance significantly. You will no longer be able to forecast the performance of your campaigns based on common keywords or individual keywords, which means you will have to rely on other data to optimize your campaigns effectively.

For instance, you may need to use automated bidding strategies to adjust bids for better ad performance, based on data from other Google Ads features such as impression share, conversion rate, and cost per conversion.

If your business relies on these features, you will need to update your application

If your business depends on these forecasting features, you will need to update your application to reflect the changes before the features are removed. This will help you maintain your campaign performance and ensure that you continue to optimize your campaigns effectively.

You can find best practices and more information in Google Ads API documentation. Alternatively, you can contact NP Digital Ad Agency for assistance to help you with the updates and adjustments to your ad campaigns.

Best practices and more information can be found in Google ads API documentation

Google has provided documentation that explains the best practices for adapting to the discontinuation of these forecasting features. The documentation provides a step-by-step guide on how to adjust your ad campaigns to ensure that they continue to perform optimally without relying on the discontinued features.

The documentation highlights other forecasting tools that provide data that can be used for optimizing ad campaigns effectively. These include auction insights, search term reports, and performance projections.

Alternatively, you can contact NP Digital ad agency for assistance

If you’re not confident in your ability to adjust your ad campaigns effectively, you can contact NP Digital Ad Agency for assistance. The agency has a team of certified Google Ads experts who can help you with the updates and adjustments necessary to maintain high campaign performance.

By working with the agency, you can ensure that your advertising stays in line with industry standards and follows the latest best practices.

FAQ

1. What are the Keyword plan ad group forecast and Keyword forecast features in Google Ads?

   • The Keyword plan ad group forecast predicts ad performance for ads with common keywords, while the Keyword forecast focuses on individual keyword performance.

2. Why is Google discontinuing the Keyword plan ad group forecast and Keyword forecast features?

   • Google cited the need to focus on more relevant data and features that will help advertisers make better decisions.

3. When will the Keyword plan ad group forecast and Keyword forecast features be discontinued?

   • The discontinuation of these features will take effect within a month.

4. How will the discontinuation of these features affect my ad campaigns?

   • The discontinuation of these features can negatively affect your advertising strategy as you will no longer be able to forecast the performance of your campaigns based on common keywords or individual keywords.

5. What can I do to adjust to the changes?

   • You can update your application to reflect the changes and rely on other data to optimize your campaigns effectively. Alternatively, you can contact NP Digital Ad Agency for assistance.