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Did you know that strategically giving stuff away is one of the most effective ways to grow your business and, yes, your income?

I know this might seem counter-intuitive, but stay with me. Have you ever had a free sample handed to you in the supermarket, and then bought the product because it was so delicious? Or signed up for a 30 day free trial of a service, only to find it was so useful that you were happy to pay for it when the trial was up? These are just two common examples of this theory in action.

I’m obviously not suggesting you just stop charging for your core product or service. But freebies have two powerful business benefits: first, they’re a powerful marketing tool. And second, they build trust in your business. So here are some quick tips for your small business to make money by giving away stuff for free…

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