From the Vault – Instant Cashflow by Brad Sugars

The Business Chassis is made up of five (5) component parts. These are the five things that all businesses should have in common:

1) generating leads
2) conversion rate
3) number of transactions
4) average dollar sale
5) profit margins

The sad thing is most business owners don’t know the numbers associated to any of these five areas even though they are a critical part to running any business.

Let’s first examine “why” these areas are so critical to your business. These five components are called the Business Chassis because your entire business “runs” on these components. No business operates without them. These are fundamental. And, when you consider them as a math equation, they represent the fundamental math that leads to business growth and success or business failure and death.

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