Welcome to our blog post where we invite you to join us on a journey of uncovering unexplored AI innovations that have the potential to revolutionize business growth. As technology continues to advance at an unprecedented pace, it is crucial for businesses to stay ahead of the curve and leverage AI to their advantage. In this post, we will explore cutting-edge AI solutions that have yet to be fully explored, but hold tremendous potential for optimizing processes, enhancing customer experiences, and driving overall business growth. Join us as we delve into the realm of uncharted AI innovations and discover the limitless possibilities they offer. Together, let’s embark on this exciting exploration of AI for the betterment of our businesses.
In the dynamic world of business, characterized by relentless competition and the constant pursuit of innovation, the integration of Artificial Intelligence (AI) has emerged as a formidable factor, reshaping established frameworks and offering novel avenues for growth. While traditional business strategies continue to hold relevance, the spotlight has shifted to unconventional AI-driven approaches that present unexpected opportunities for expansion.
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Amidst the array of trends and buzz surrounding AI, these unconventional strategies stand out due to their potential to catalyze growth and their departure from the norm. This shift away from conventional approaches holds the promise of yielding noteworthy outcomes for those willing to explore uncharted territories.
Consider the prospect of AI algorithms deciphering real-time consumer sentiment, enabling businesses to swiftly adapt their strategies in response to evolving preferences. Imagine AI-powered predictive analytics forecasting market trends with remarkable precision, guiding decision-makers towards proactive measures that confer an edge in the market.
However, these possibilities merely scratch the surface. AI innovations for business growth encompass a spectrum of domains – from tailored customer experiences that foster strong connections, to supply chain enhancements that reduce inefficiencies, to innovative content generation that captures audience attention in unprecedented ways.
As business leaders navigate this uncharted territory, the appeal of these surprising AI strategies is evident. Their capacity to revolutionize business growth and reshape industry standards underscores the expanding role of technology in commerce.
Whether these strategies become pivotal in untold growth stories or simply stepping stones toward larger concepts, they signify a shift that commands attention. They compel us to reimagine the core of business expansion in an era profoundly influenced by AI.
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– In the past I talked about Code Canyon To go get tools and release
them on your website. When you give away tools for free That people are used to paying
for, it does really well. Now what you can do is
you can just use ChatGPT And have them code you up a tool. It coded up the game pong
in less than 60 seconds And you're off into the races. (light hearted music) – Neil, tell me about NP Digital's mission And how did you arrive at that mission? – When we started, our overall goal Was to do marketing, right. I'm a marketer and I was tired
of paying marketing people To help us out and they
just weren't doing it right. And when I say it was
just to my standards, Whatever they may be, And I'm not saying my standards
are great or bad or good People can judge them on their own. And I was just looking for
people who are scrappy. I was tired of hearing,
oh, you need more budget, You need to spend more. I'm like, okay, how
about you get creative? You need budget. Your competitors spend way more than you. So then I want to build
a team that was creative And who were willing to try Cutting edge experiments and tactics. Not unethical. Because I know a lot of
marketing stuff can be unethical. – Yes.
– But more so cutting edge And try to produce results for people And be super creative while doing it, And leverage technology
to be more efficient.
That's how we ended up starting. – On the ethical point. I spoke to Seth Goin
about this in Episode 200 And we talked a lot about empathy, And he talked about generosity. Now I noticed that you are very generous, Not just in terms of say donations, You're more generous
than most people I know, But also in terms of your content, And in terms of the value you
try and give to your audience. So can you talk a little bit about that? It's not spoken about enough, Generosity and empathy in business? – Yeah, so I'm generous,
and money is debatable. I know you said it, but
it's really a percentage And there's a lot more richer people Who donate a much bigger
percentage than me. So I don't really consider
us generous right now. Maybe when I'm closer to death
than we give everything away. Then maybe I'll be generous, But also giving away content. I love it. Selfishly, I don't just
do it to help people out. I also do it because I love educating, And I learn just as much
as I'm giving because All those comments and people are like, Oh, I tried this and I did
that and I'm having fun. I'm not a saint. I'm doing it because I love it. I'm doing it because
I love helping people, But I'm also learning a lot too. And people don't think about that When it comes to content creation. It's a two-sided marketplace.
You create content, you educate,
you build relationships, You learn more, you become wiser. I meet a lot of young people, Kids who are doing some really cool stuff Because they see my content And then they teach me stuff Because I'm starting to get old and, But even when it comes to
using this like iPhone, I'm not the best person to
figure out this kind of stuff. So just imagine all the
other cool technology That's out there. Getting to know some of these young kids Is great because they teach me a lot That I'm not familiar with. – Oh, you learn more when you teach Or as much when you teach as you do When you actually intend to learn. Neil, how do you guys decide on Who's going to be an NPDigital partner? – I don't know. Like you said, you're a partner. I apologize, I didn't know about that. Also, when you have seven
eight hundred employees, It's really hard to
keep track of everything And you're expanding globally. I don't know everything that goes on In the business day to day. It doesn't mean I'm
not working day to day. I probably work 60, 70 hours
a week on the business. It's just, I don't know
everything that goes on. – I'm loving your honesty
and your transparency And it's totally okay that you don't know. I completely understand that. – No, but I should, and
I'm sorry about that.
– No, you don't, I don't think so. I think as a CEO of
the business, your job. – I'm not a CEO, I
would be a terrible CEO. But yes.
– Okay. As a leader in the business, I think your job is to set
the tone, set the direction, And look for opportunities
and drive growth. I don't know that it's possible To be across everything,
although we certainly try. It's not always possible
to be across everything And you have hired people
to do certain things, So that's fine. Let me ask you this. What does an ideal customer
of NPDigital look like, And what problem do you solve for them? – A global company is
looking for more traffic In sales or leads from the internet And they need to tackle this in Multiple regions and languages. That's ideal customer. Technically we can do it in any region, And technically we can do it
for companies of any size, But that's ideal one. Because I think what makes
us dangerous is, we can do International work extremely well. And if you look at most holding companies Who are our biggest competitors, They're only able, they're able to do, But it's not in a way where
all the international divisions Work well together, because
a lot of the ways they expand Is they acquire companies
and they're put in silos, And the teams don't want to
work well with each other Because some people are on
earn out and some aren't. So they're fighting for the revenue
Or how much goes to them? It's pretty much my company. I don't care if someone pays us In Australia or India or
the US or Brazil or Mexico. I want to do great amazing work from Wherever they're based and
I'll help them out globally And I don't care which division they paid. – Yep fair enough. – They don't have the
bureaucracy in essence, A lot of those guys have
to hit financial numbers When you're in these global
ad agencies and the regions Work separately and in silos. So they're competing for the revenue. So it'll be one region collects
the majority of the revenue And then they assign work to the others And then they're fighting saying, hey, But you're getting the revenue
on the books, we want more. And then they argue and
they don't put as much time. We don't have those issues
because we're not publicly traded And it's just me who's a
decision maker for most things. I technically the team
is the decision makers And they're amazing at what they do. But if you just look at it
from a shareholder perspective, I'm the majority. I can dictate whatever I want, And I want to dictate what's
best for our customers. – And I was going to ask
you this question later, But I'm going to ask it to you now About public versus private. But before I do, I just wanted to mention That is an advantage of staying private Because as I understand it,
if you're publicly traded, There's all these transfer pricing issues And stuff that come into play.
I'm not sure, I could be wrong, But I'm not sure that applies
for private companies. I'll need to look that up. It's been a long time since I looked at accounting principles. – You're talking about transfer pricing When you're working at a company In different regions, right? – When you're like you said company, Internal parts of the
business fighting already. – We're required to use transfer pricing. – You are required to do it? Ah, okay. – What CFO says, maybe I'm wrong, But I know for a fact he says We need to do it and you got to allocate. But again, my CEO came from A publicly traded company so he may be Saying that because that's what they do. I don't care either way of
what they do or they don't do. I just care that the clients get results And we are doing what's best for them. – That's it, I love that
simplicity of the approach. Talk to us about why you've Chosen not to go public and stay private. – We've had offers when
the market was good. We still get offers. And when I say offers, I'm talking about not like
the Canadian Stock Exchange, Like the TSX for Toronto. I'm talking about the, Some of the exchanges in the
US people want to do SPACs. It's not about money. It's about money from
a growth perspective.
Because then I know I'm doing better, But it's not about a money. Like, oh, I got this big
payday and I got this checks. I went public. I look at that as, and when you go public, You can liquidate your shares over time. Maybe you can liquidate
more at the beginning Depending on how you do it. But I look at that as a pain. Who wants to answer to
all those shareholders? It's not even what the money is. It's like this just sounds miserable. I don't want to answer all these people. Oh you want to expand internationally? Your quarterly numbers are terrible. Why do you want to do this? I'm like, I don't want
to answer it anymore. I just want to do what I
feel is best for the business And the team feels is
best for the business And best for our customers. – And I feel exactly the same
way about external funding, And that's why I've never
accepted external funding Because the minute you
do, you lose independence. – Unless you get it from the right people. There's a lot of stuff
in wealth funds out there That just give checks and
they stay out of your way. That's the dream. How do you give this more
capital to grow faster? Just stay out of our way? – That's it. I dunno how common that is,
but from what I've seen, If you bring in VCs and
stuff, they generally, After the honeymoon period's over, It's shown me the money,
And then there's a whole lot of pressure. And then you're not running
your business anymore. You are working as someone's employee, And then you ask yourself why Did I corporate in the first place. – That's correct. – A lot of our listeners and viewers are, Say six figure five
figure business owners. How do they increase sales in this Interest rate environment
and this challenging economy? – The same way you would do It if you were in a good economy. You do things like SEO
and omnichannel marketing, And participate in the social web Or run webinars or run paid ads And optimize your landing
pages in your conversions. There's not much that
changes in a good economy Versus a bad economy. It really is the same fundamentals. You just got to make sure You're okay from a finance
perspective and you're healthy. – How is the SEO changing In this rapidly evolving artificial Intelligence environment? One thing is for sure when
it comes to content creation, Which is intricately linked to SEO, We need to infuse more stories And more experiences into our content. It's not just going to be about tactics Because you can just get that
from ChatGPT or whatever. But what else are you doing
besides that, if anything? And how do you see artificial intelligence Impacting content creation down the track? Do you see AI being able to do
this stuff that we are doing,
Which is infusing stories and stuff, Say six months or a year hence. – I don't really see the AI being able To that six months to a year ahead. Where they're integrating
stories that are so Amazing that people want to read them. I think people overestimate what AI can do In the short run and they underestimate What it can do in the long run. I do think AI is going to
change a lot in the long run And it's going to blow people away. But in the short run has
a lot of work to be done And it's still really new. The way search is changing is People are adjusting their
queries more than anything else. Forget about how Google's
showing results for a minute. It's very rare that in the past, Because we track a lot of the keywords And the search volume and data. It's very rare that people say, I have a three-year-old
and a one-year-old, And I live in Las Vegas And I'm looking to do a summer vacation In a place that's not more
than 70 degrees Fahrenheit. Where should I go that
would work out really well And is affordable and would cost less than $100 a night or $200 a night? You get what I mean? This is like so specific. That's not how people search, But that is how people are
starting to search because of AI. It's answering their questions. That's the big thing that
we're seeing shifts in. What we're also seeing
shifts in is the results
In how things are placed. Just like how you had the knowledge graph And things like Google saying, What's the weather in Las Vegas, Nevada or Sydney Australia? It used to be where you would Click on weather.com to see the weather. Now they just show you the weather. If you ask them what's two plus two, They just give you the answer. It's a similar thing. So that may decrease some clicks, But this will also cause
more usage in Google, Which in theory in the long run should Still drive enough traffic And they'll generate enough revenue. I think in the really long run, And they're so far away from this, If you type in I want to buy
some red trainers or shoes, The AI will know that this is your size, This is Neil searching, you
prefer Michael Jordan's shoes. So here's all the
Jordans select one, boom. You click a button and you
buy it through Google Pay. I really believe that's what search Will end up coming to in the long run. I don't see that happening
in the next few years. That is going to be really
hard for them to read my mind And predict exactly what I
want and what know what size That I am and know that
I prefer the next day Because of my calendar, And I need it for this basketball game. So that is what I see in the long run. But we're far from there, And they're not going to kill
off their big revenue generator,
Which is ads. And even if they implement all this stuff, They'll figure out how to
move to more of a CPA model And still generate that ad revenue. – So just to be clear, When you said that
people aren't typing in, I have a kid that's three and
11 and all that sort of stuff. – They're starting to now. They weren't in the past. They weren't getting that specific. – So people are actually typing That much detail into a search query? – Yes, because they want the AI
to just give them the answer. – So AI you don't think already Has all this information on them, And assumes that these
are their demographic And psychographic traits when
they type in the question, They have to actually
type it in at the moment. – The more specific they
get, the better the AI is. AI is not a place where you can be broad And get amazing answers
that worked for everyone. But when you get super specific, The answers are really good. – ChatGPT versus Bard. Can you share your thoughts on that? – I've been saying this for a long time. Google has the biggest index out there. They have a better data
set, it's more fresh, They're going to win. Your output is based on your input. Their inputs are better than ChatGPT. So their output should be better. They've been working on
Bard for a very long time. I get the first version they botched it.
I still believe that they're
going to be a winner. They showcase what the recent stuff is, And it looks great and it
looks better than ChatGPT, But I believe they'll win in the long run. And yes, more people are using Bing, But Google's not losing any traffic. And it's not like less
people are losing Google That's really off when
people are like, oh, They're going to go from Google to Bing. No they're not. We're not seeing any of that. We're looking at the
traffic sets and the data And we're not seeing any of that stuff. People can make whatever
assumptions they want. – Now, Google is going
to be scanning websites Less frequently going forward To be more energy efficient and so on. – Better on the environment. – Yep, so what does this mean
for us as content creators? If we publish content or update
our content more frequently? Does that mean our website is more likely To be scanned more frequently by Google? Because Google picks that up. – They want to update
it when it's as fresh, But there's a lot of websites out there That don't update their old content. And if they have a history of doing that, Google doesn't need to crawl it as often. But there's a lot of up websites Like Wikipedia that
continually update them. And I bet you Google will still
crawl them very frequently. It's just fine tuning it so that way They're not wasting energy
when they don't need to. – And that's one of the best
SEO hacks I've come across
That I don't see people using enough. And that is go back and
update your old content. – And it is not even hard. Just go to Google search console And look at your year over year traffic And look at the pages
that decline the most, And go up those first. Because then you're more likely To recover your traffic and grow it. – That's such a simple hack. Speaking of simple hacks, In terms of growing email
lists and growing an audience, You talked about using Code Canyon To get cheap or free software,
which you can then use. – Sorry to cut you off, But you don't need to do that now. So you're right, in
the past I talked about Code Canyon to go get tools and
release them on your website. If you look at my email
database, because I have tools, The tools at least 200,000 Net new emails a month, which is a lot. But the reason we do extremely
is when you give away Tools for free that people
are used to paying for, It does really well. And we don't give
everything away for free, But the majority of the
features are for free. Now what you can do is you
can just use ChatGPT or Bard And have them code you up a tool. It coded up the game pong
in less than 60 seconds. You can have them code
you up almost anything. Or you can pay Code Canyon 10,
20, 30, 50, a hundred bucks, Whatever it costs. Usually doesn't cost a hundred, Usually much cheaper than that.
And you're off into the races. – So talk to us a little bit about That model where you offer People some kind of a
utility in terms of software To build an audience and get
them to use your website more. – So figure out what people
are paying for in your industry That you can make for free, And give it away for free. And you'll naturally just get traffic Without doing any marketing over time. It takes time. It won't, you won't see
the results in one day. – And that helps you build a brand, Which is another thing
you say is very important. And I completely agree with, If you can get searched for via your brand Or if your business
becomes a verb, Google it. Or as you often say, Nike is searched for far
more than the word shoes. So building a brand like that is critical. Would you agree? – Yes, I think it's very critical. – From an SEO standpoint,
business standpoint. Every standpoint. Google's Magi update, what's that about? – So Magi is their new project. It's, remember the
example I gave with shoes? Red basketball shoes, It just shows you what
you're ideally looking for. More prompt based, question based. That's what they're working on and That will really impact search. But I think it's years and
years away from being amazing. I'm not saying Google's doing a bad job.
This is hard to read people's mind. You can't do that stuff
in one day or one year. It doesn't matter how long
they've been working on that. – Yeah, look, last question, Sam Altman's recent senate
hearing was quite an eye-opener And some people were concerned that AI Could be a threat to humanity. I'm curious to get your take on it. – I leave that for the smart people. I have no idea, I don't think it is, But I don't know any better. Elon Musk and Bill Gates
and people like that Will have a much better
perspective than me. – All right, we've talked
about quite a few things. I'm just going to do a quick roundup. We talked about profit versus revenue, The importance of building a good team, And how you find good
team members by looking at Team members who work
for multiple competitors And have risen through the ranks Because they clearly have a skill. We talked a bit about
NP Digital's mission. We talked about your approach
to profit versus revenue, The importance of brand,
a bit about Google, AI, How to create better content. Is there anything else you want to add And any quick action steps
that our listeners can take If they want to get better At building a brand and a business? – I think we covered a lot. This isn't going to answer your question, But if I was telling people
to build a brand in business, Obsess about your customers, Create amazing product or service,
And in the long run that's how you win. It's not marketing, it's not SEO's It's not paid ads, it's not social media. All those things help you. But what you really need is
amazing product or service. Without that, it doesn't matter
how much marketing you do, You're not going to win
at the end of the day. – I think that's a
great point to close on. And if you are watching or listening, Check out Episode 222 with Derek Sivers, Who built and sold CD
Baby for $22 million, Completely driven by a
customer based approach. And his story is remarkable, And he shared it all on the podcast. So Neil, you've been generous as always. Thank you so much. It would be great to have another
one of these conversations Sometime down the track and check in And see what's been
happening in your world. – Sounds good.
– All right buddy. Thanks so much for your time. Ciao.
– Thank you.
Introduction:
Hey there! We’re here to share some amazing AI innovations that can help your business grow. In this article, we will be discussing a video created by none other than the renowned digital marketer and entrepreneur, Neil Patel. So, grab a coffee, sit back, and let’s dive in!
Heading 1: The Power of Artificial Intelligence in Business
Sub-heading: How AI is Shaping the Future of Business
Artificial Intelligence, or AI, has become a game-changer in the world of business. Its ability to process and analyze vast amounts of data with lightning speed has transformed the way companies operate. With AI, businesses can make data-driven decisions, automate repetitive tasks, and improve customer service. In the video, Neil Patel explores some unexplored AI innovations that can take your business to new heights.
Heading 2: AI-Powered Chatbots: Enhancing Customer Engagement
Sub-heading: The Rise of Conversational AI
Chatbots have been gaining popularity in recent years, thanks to advancements in AI technology. Neil Patel explains how AI-powered chatbots can enhance customer engagement by providing personalized recommendations, answering inquiries in real-time, and even facilitating transactions. With chatbots, businesses can improve customer satisfaction and streamline their operations.
Heading 3: Predictive Analytics: Unlocking Business Insights
Sub-heading: Unleashing the Power of Data
Predictive analytics is another AI innovation that is revolutionizing the business landscape. By analyzing historical data, AI algorithms can predict future trends, customer behavior, and market dynamics. In the video, Neil Patel demonstrates how businesses can leverage predictive analytics to make informed decisions, optimize marketing strategies, and identify untapped market segments.
Heading 4: AI-Driven Marketing Campaigns: Reaching the Right Audience
Sub-heading: Maximizing ROI with Intelligent Marketing
Marketing campaigns can make or break a business. Neil Patel highlights the importance of AI-driven marketing campaigns that target the right audience. By analyzing user data and online behaviors, AI algorithms can identify the most promising leads, personalize marketing messages, and optimize ad placements. With AI, businesses can improve their return on investment and drive growth.
Heading 5: Robotic Process Automation: Boosting Efficiency
Sub-heading: Automate Tedious Tasks
Robotic Process Automation (RPA) is transforming business processes by automating repetitive and time-consuming tasks. In the video, Neil Patel showcases how RPA can streamline operations, reduce human error, and free up resources for more strategic initiatives. With RPA, businesses can boost productivity and focus on high-value activities.
Conclusion:
In conclusion, AI innovations have the potential to revolutionize the way businesses grow and thrive. From AI-powered chatbots to predictive analytics and robotic process automation, these technologies can enhance customer engagement, unlock valuable insights, optimize marketing strategies, and boost operational efficiency. The video created by Neil Patel sheds light on these unexplored AI innovations and encourages businesses to embrace them. So, go ahead, explore the possibilities, and leverage AI to propel your business to new heights!
